Fi India stall conceptualisation and design
Project Information
Category :
Branding
Clients :
Rawji Fine Fragrances
Business :
B2B
The Brief
Rawji Fine Fragrances Pvt. Ltd. is a legacy that began over 85 years ago, focusing on trading various goods. Today, it is a trusted name in the fragrance industry and imports high-quality aroma ingredients globally.
They expanded into the F&B industry and took part in Fi India 2024 for the first time.
What We Did
Designed and conceptualised Rawji Fine Fragrances’ booth for Fi India 2024, marking
the brand’s entry into the food ingredients market alongside Isobionics.
The booth was intentionally designed with a premium B2C-inspired look and feel,
helping the brand stand out in a largely B2B exhibition space. The core challenge was bringing the “small drop, big effect” concept to life through both design and
communication.
Integrated the drop-effect theme across the booth design, creative messaging, and visual storytelling while highlighting Rawji’s legacy, Isobionics, Divergent, and the brand’s new venture into manufacturing food flavours.
Results
The final stall design balanced product communication, brand presence and visual
impact, creating a memorable exhibition experience.
