Barter Collaboration with Momfluencers
Project Information
Category :
Barter Collaboration
Clients :
The Learning Curve
Business :
D2C
The Brief
The Learning Curve is a preschool and daycare brand that began with its first centre 14 years ago and has since grown to 50+ centres across Mumbai, Pune and Bangalore. Known for its child-first approach to early learning, the brand had built strong trust offline over the years.
As they expanded, The Learning Curve introduced learning activity kits designed for
preschool and daycare children to make learning more engaging beyond the
classroom.
What We Did
Built an influencer-led Instagram campaign to drive awareness and interest for The Learning Curve’s learning activity kits while increasing visibility for the preschool brand.
Collaborated with momfluencers through barter partnerships, creating authentic content featuring parents and children using the kits at home. The content highlighted hands-on learning, kit features, and developmental benefits.
This 15-day campaign was executed across the momfluencer and brand platforms using reels, stories, and engagement-led content formats focused on parent connection and brand recall.
Results
+50% increase in overall page reach during the campaign period
Higher parent engagement and stronger brand visibility across Instagram.
